With evolving business priorities and continued industry constraints, a global Pharmaceutical company was looking for methods to maintain its competitive edge. They were struggling with how to effectively launch multiple new products while still maintaining and reducing their cost structure.
In order to deliver the right solution, Vynamic’s approach began with the execution of a HCP digital research initiative to help the team understand HCP’s digital behaviors and preferences. From there, Vynamic led the vendor selection due diligence and implementation strategy planning effort through to the delivery of a technology platform that provided the relevant services and offerings that HCPs desired across multiple digital environments. Finally, Vynamic led an enterprise effort focused on Search Engine Optimization (SEO) and Search Engine Marketing (SEM).