Case Study

Global / Field Medical and Clinical Operating Model for Clinical Trials


A global pharmaceutical client approached Vynamic for support to launch a new operating model for Medical Science Liaisons (MSL) to optimize medical and clinical collaboration for prioritized disease area studies.


Vynamic partnered with client core team representatives from Field Medical, Global Medical Affairs, and Global Clinical to first identify all stakeholders, single points of contact, and any gaps in the current operating model. All existing and new thought-driven information was synthesized into an Operating Model Framework Tool, which Vynamic designed to encompass the client’s functions, people, processes, and tools. The Operating Model was then communicated throughout the company which Vynamic supported and developed.


  • New MSL Operating Model Framework Tool.
  • Developed change management materials for all stakeholder roles within the new Global-to-Local Operating Model for clinical trials.