Cell and gene therapy (CGT) organizations face a critical need to establish effective partnerships with treatment centers to bring their innovative therapies to patients. A global gene therapy client was planning a product launch whose success depended on having a robust treatment center network. While onboarding 65 major health systems across the US and EU as clinical and/or commercial partners, they managed their engagement activities within functional siloes using 11 trackers across five different tools. Cross-functional information sharing was ad hoc and limited to unstructured, bilateral conversations. This led to different functions sending conflicting requests to their health system partners, prompting those partners to request more organizational coordination. Wanting to deliver a better experience for their partners, this client levereged Vynamic’s cross-sector expertise to solve this challenge.
Coordinating treatment center engagement would help the client achieve its desired treatment center network. With this goal in mind, Vynamic designed and implemented an efficient operating model to coordinate treatment center engagement activities across eight functional teams.
To ensure the operating model’s success, Vynamic focused on four key components:
Vynamic developed and operationalized a comprehensive engagement model across 65 clinical and commercial treatment centers to support successful partnerships and patient experience. This model aligned with the organization’s goals of having a robust treatment center network and the ability to treat patients effectively. It also ensured that treatment center issues were addressed rapidly and effectively. The client was thrilled with the results and engaged Vynamic for future work across the organization.
There is an opportunity to replicate these successes at other CGT organizations that are passionate about optimizing treatment center engagement and experience. Contact us to discuss how Vynamic can support your organization’s strategic initiatives.
Listen to a deeper discussion of CGT and navigating the complexity of getting these therapies to market on the Trending Health podcast.
Vynamic, an Inizio Advisory company, is a leading management consulting partner to global health organizations across Life Sciences, Health Services, and Health Technology. Founded and headquartered in Philadelphia, Vynamic has offices in Boston, Durham NC, and London. Our purpose is simple: We believe there is a better way. We are passionate about shaping the future of health, and for more than 20 years we’ve helped clients transform by connecting strategy to action.
Through a structured, yet flexible delivery model, our accomplished leaders work as an extension of client teams, enabling growth, performance, and culture. Vynamic has been recognized by organizations like Great Place to Work and Business Culture Awards for being leaders and innovators in consulting, company culture, and health. Visit Vynamic.com to discover how we can help transform your
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