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Digital marketing organization strategic support

The challenge

The digital marketing group in the US Sales & Marketing organization of a leading Life Sciences company was comprised of five previously separate service lines. This new group needed to learn to collaborate, operationalize their day-to-day activities, and determine how to meet the business objectives that were outlined by the organization.


Our approach

Vynamic partnered with each member of the digital marketing group’s leadership team to understand their business objectives, personal style, and areas of greatest need. The combination of this information coupled with the overall goals of the digital marketing group allowed Vynamic to create cross-team alignment by driving communications out to the group and proactively addressing gaps. Additionally, Vynamic employed a “custom-fit” approach with each member of the group, managing key strategic and operational initiatives with maximum efficiency. By always “doing the right thing” and executing each project with excellence, Vynamic was able to earn the trust and respect of the customer’s digital marketing group.


The results

Our Life Sciences customer’s digital marketing group achieved significant operational and strategic milestones.

Some specific results achieved include:

  • Implementation of several new digital capabilities such as integration with a leading physician point-of-care service provider and delivery of a rep-to-physician email platform
  • Cost savings of $1M across the digital marketing group
  • A documented approach to brand strategy and planning

About Vynamic

Vynamic, an Inizio Advisory company, is a leading management consulting partner to global health organizations across Life Sciences, Health Services, and Health Technology. Founded and headquartered in Philadelphia, Vynamic has offices in Boston, Durham NC, New York, and London. Our purpose is simple: We believe there is a better way. We are passionate about shaping the future of health, and for more than 20 years we’ve helped clients transform by connecting strategy to action.

Through a structured, yet flexible delivery model, our accomplished leaders work as an extension of client teams, enabling growth, performance, and culture. Vynamic has been recognized by organizations like Great Place to Work and Business Culture Awards for being leaders and innovators in consulting, company culture, and health. Visit Vynamic.com to discover how we can help transform your
organization or your career.

Want to learn more? Get in touch!