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Digital patient journey platform For HCPs

The challenge

A multi-therapeutic area biotech company aimed to launch its first digital patient journey platform for HCPs. The 3-year roadmap included contracting design and implementation vendors to deliver both healthcare provider and patient visibility into the therapy onboarding process, patient status, and key resources. This new platform also enabled collaboration between providers, patients, and caregivers.

Our approach

1. Governed multi-vendor, cross-functional program

Partnered with multiple franchises and cross-functional stakeholders to evaluate and select vendors, develop and track against a complex program plan, identify and manage risks and dependencies, and escalate issues to client leadership. Managed vendors to enforce timelines and ensure client feedback was infused into key deliverables.​

2. Developed customer adoption plan​

Partnered with marketing and field leads to develop pre- and post-launch customer rollout and engagement strategy. Collaborative healthcare organizations were selected and engaged as part of the pilot program to provide feedback used to inform initial platform design and roadmap.

3. Managed future platform roadmap​
Organized strategy engagement working sessions to align on program direction in the long-term, as well as supported socialization with extended stakeholders. Organizational objectives, coupled with customer feedback on enhancements informed the multi-year roadmap, including 100+ planned enhancements.

4. Prepared for launch​
Coordinated critical pre-launch activities, including user acceptance testing execution, data validation, training, legal/regulatory review and FDA submission, key performance indicator measurement strategy, and promotional campaign.​

The results

The client piloted a scalable digital platform for healthcare providers nine months after project kickoff. Building upon the initial pilot, the platform’s “product roadmap” included both a national provider release and patient release within the next 18 months.

About Vynamic

Vynamic, an Inizio Advisory company, is a leading management consulting partner to global health organizations across Life Sciences, Health Services, and Health Technology. Founded and headquartered in Philadelphia, Vynamic has offices in Boston, Durham NC, New York, and London. Our purpose is simple: We believe there is a better way. We are passionate about shaping the future of health, and for more than 20 years we’ve helped clients transform by connecting strategy to action.

Through a structured, yet flexible delivery model, our accomplished leaders work as an extension of client teams, enabling growth, performance, and culture. Vynamic has been recognized by organizations like Great Place to Work and Business Culture Awards for being leaders and innovators in consulting, company culture, and health. Visit Vynamic.com to discover how we can help transform your
organization or your career.

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