Global protection strategy development
Vynamic interviewed Global, Regional, and Affiliates in order to identify critical drivers, barriers, and attitudes towards lifecycle management. Vynamic then facilitated a workshop to assess strategic options and map high-level readiness plans with positioning, timelines, resources, and KPIs. Vynamic also prioritized country-specific and global-level activities to distinguish the brand using a proprietary diagnostic tool.
The challenge
A Commercial Brand Lead identified the need to investigate feasible brand protection options for a major oncology brand that was approaching Loss of Exclusivity (LOE). Significant changes to market share and brand positioning were anticipated due to in-class competitor brands and generic entries, as well as new pipeline launches. There was a need to develop global strategies to defend future, differentiated positioning.
Our approach
Vynamic interviewed Global, Regional, and Affiliates in order to identify critical drivers, barriers, and attitudes towards lifecycle management. Vynamic then facilitated a workshop to assess strategic options and map high-level readiness plans with positioning, timelines, resources, and KPIs. Vynamic also prioritized country-specific and global-level activities to distinguish the brand using a proprietary diagnostic tool.
The results
- A global strategic plan including positioning, competitive differentiation, prioritized brand protection options, and implementation plans.
- Alignment with the senior leadership team throughout the project to support the development and execution.
About Vynamic
Vynamic, an Inizio Advisory company, is a leading management consulting partner to global health organizations across Life Sciences, Health Services, and Health Technology. Founded and headquartered in Philadelphia, Vynamic has offices in Boston, Durham NC, New York, and London. Our purpose is simple: We believe there is a better way. We are passionate about shaping the future of health, and for more than 20 years we’ve helped clients transform by connecting strategy to action.
Through a structured, yet flexible delivery model, our accomplished leaders work as an extension of client teams, enabling growth, performance, and culture. Vynamic has been recognized by organizations like Great Place to Work and Business Culture Awards for being leaders and innovators in consulting, company culture, and health. Visit Vynamic.com to discover how we can help transform your
organization or your career.
Want to learn more? Get in touch!
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