Increasing revenue through direct-to-consumer digital strategy

The challenge

A global Healthcare Provider desired to create a new revenue stream for its wellness and prevention suite of online digital health coaching programs. Their existing business model was based solely on a business-to-business (BTB) revenue stream, and there was a strong desire to diversify and develop new channels and offerings.

Our approach

Vynamic mobilized a team and employed a co-creation approach to help the provider execute on its direct to consumer strategic initiative. The Vynamic team had overall program management responsibilities and also functioned as the provider’s liaison with Medical, Legal and Regulatory affairs to ensure the site and its content were staying within regulations. Upon site launch, Vynamic moved from a program management capacity into an online marketing and strategic execution role.

The results

Vynamic’s leadership yielded numerous benefits, and the Provider now has a more diversified business model.

Some specific results achieved include:

• Developed a new revenue stream with an above industry average conversion rate of 1%
• Increased brand awareness of the provider’s suite of programs through a comprehensive online marketing program that generated over 2,000 visits per day
• Robust data analytics and reporting processes, procedures and templates to facilitate data-backed decisions for site optimization improvements