A pre-commercial Cell and Gene Therapy (CGT) client was preparing for the launch of its first product. Read how the newly formed Market Access team contacted Vynamic to assist with strategic planning and process development to support an innovative, outcomes-driven approach for value based contracting arrangements.
With market access capabilities recognized as critical for success, a pre-commercial Cell & Gene Therapy (CGT) client with a newly formed Market Access team needed to develop its strategy and core business processes for both the US and global markets. In addition, they needed to define and prioritize business requirements to assess the vendors and systems necessary to further enable their capabilities in executing an outcome–driven, value-based contracting arrangement. To ensure that all of this was ready for both launch and beyond, the client reached out to Vynamic due to its understanding of market access and Vynamic’s ability to lead highly innovative, complex initiatives across organizations.
A robust market access strategy and focused execution is essential for the success of any Life Sciences product launch. To provide the comprehensive support required, Vynamic leveraged its Product Launch and Strategic Planning & Mobilization services.
In doing so, Vynamic focused on five key areas:
Planned the Capabilities
Developed Business Process Maps
Conducted Validation Sessions
Defined Technology Requirements
Enabled Solution & Vendor Assessments
With Vynamic’s assistance, the cross-functional teams involved were fully aligned to the 20+ market access related processes required to drive commercial success of the value based contracting approach. In addition, the client was able to confidently select and engage with key vendor partners and technology solutions that were essential for operations. As a result, the client’s teams were fully prepared for launch and were able to easily coordinate the many activities across all functions in a way that was predictable, coordinated, and manageable for all stakeholders.
Vynamic, an Inizio Advisory company, is a leading management consulting partner to global health organizations across Life Sciences, Health Services, and Health Technology. Founded and headquartered in Philadelphia, Vynamic has offices in Boston, Durham NC, and London. Our purpose is simple: We believe there is a better way. We are passionate about shaping the future of health, and for more than 20 years we’ve helped clients transform by connecting strategy to action.
Through a structured, yet flexible delivery model, our accomplished leaders work as an extension of client teams, enabling growth, performance, and culture. Vynamic has been recognized by organizations like Great Place to Work and Business Culture Awards for being leaders and innovators in consulting, company culture, and health. Visit Vynamic.com to discover how we can help transform your
organization or your career.
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