Patient centricity is no longer a buzzword, it’s redefining how the pharmaceutical industry operates to deliver the best outcomes and experiences for patients. In this episode, Jen is joined by Vynamic London team members Gemma Pfister and Jack Young to discuss opportunities to become more patient centric throughout the medicine development lifecycle. Inclusiveness, empowerment, and partnership are defining featured of a truly patient centric approach (00:41). There are opportunities for improving patient centricity across the entire lifecycle of a product, from development (03:13) to reimbursement (08:35) to commercialization (12:50). Pharmaceutical companies are uniquely positioned to drive and derive value from patient centricity efforts (19:25), but success in the space requires a focus on strategy, digital, and measurement (21:52).
Podcast Tags: patient centricity, patient advocacy, life sciences, pharmaceutical, pharma, HTA
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Gemma Pfister, Executive & London Hub Lead
Jack Young, Director
Jen Burke, Healthcare Industry Strategist