Sales and Marketing teams within a global life sciences company lacked the information, framework, and tools to optimize commercial resourcing decisions at the local level – which in turn would help to better inform brand planning at the national level. A Vynamic team was asked to help mobilize capabilities that leveraged data driven analytics to optimize commercial resource investments across key therapeutic areas.
Vynamic worked hand-in-hand with the client to transform the ways of working for each Therapeutic Area. In collaboration with Marketing, Sales, Finance, and Operations, the team enabled engagement and mobilized capabilities that provided:
2 Vynamic consultants, 3 key client stakeholders and 7 key business units / brands
Duration: Planning, design and implementation occurred over roughly 11 months
Savings: This business transformation was not identified as a cost savings exercise, but in better identifying the appropriate Sales Rep type for an open headcount it helped save roughly $1.3 M in Year 1
Vynamic, an Inizio Advisory company, is a leading management consulting partner to global health organizations across Life Sciences, Health Services, and Health Technology. Founded and headquartered in Philadelphia, Vynamic has offices in Boston, Durham NC, and London. Our purpose is simple: We believe there is a better way. We are passionate about shaping the future of health, and for more than 20 years we’ve helped clients transform by connecting strategy to action.
Through a structured, yet flexible delivery model, our accomplished leaders work as an extension of client teams, enabling growth, performance, and culture. Vynamic has been recognized by organizations like Great Place to Work and Business Culture Awards for being leaders and innovators in consulting, company culture, and health. Visit Vynamic.com to discover how we can help transform your
organization or your career.
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