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Regional healthcare system designs a customer loyalty strategies

2 mins read

A regional Healthcare system in a highly competitive market desired a customer rewards and engagement strategy to promote the launch of their new retail health and wellness centers. The health system’s goals included increasing customer retention, enabling cross sell of wellness-oriented merchandise and services and ensuring that its members were resistant to competitive messaging.

The challenge

A regional Healthcare system in a highly competitive market desired a customer rewards and engagement strategy to promote the launch of their new retail health and wellness centers. The health system’s goals included increasing customer retention, enabling cross sell of wellness-oriented merchandise and services and ensuring that its members were resistant to competitive messaging.

Our approach

Vynamic took a highly collaborative approach to develop the strategic framework. Initially, leading key stakeholders through a facilitated discussion and interview process, we were able to define and prioritize shared goals for the program objectives. In parallel, Vynamic leveraged industry best practices and research to generate an insights presentation with strategic recommendations. Vynamic conducted a vendor analysis and selected the vendor which best met the health system’s budget and desire to launch with a highly focused approach.

The results

Merging industry best practices with the unique needs and culture of the health system, Vynamic developed a solution framework and design for the member rewards program that is integrated with an overall customer engagement strategy.

Some specific results achieved include:

  • Competitive analysis of health system loyalty and rewards programs
  • Rewards recommendations and redemption structure
  • Investment and financial impact assessment

About Vynamic

Vynamic, an Inizio Advisory company, is a leading management consulting partner to global health organizations across Life Sciences, Health Services, and Health Technology. Founded and headquartered in Philadelphia, Vynamic has offices in Boston, Durham NC, and London. Our purpose is simple: We believe there is a better way. We are passionate about shaping the future of health, and for more than 20 years we’ve helped clients transform by connecting strategy to action.

Through a structured, yet flexible delivery model, our accomplished leaders work as an extension of client teams, enabling growth, performance, and culture. Vynamic has been recognized by organizations like Great Place to Work and Business Culture Awards for being leaders and innovators in consulting, company culture, and health. Visit Vynamic.com to discover how we can help transform your
organization or your career.

Want to learn more? Get in touch!