Home Insights Streamlined launch readiness plan and global-to-local alignment

Streamlined launch readiness plan and global-to-local alignment

The challenge

A pharmaceutical company was looking to develop a successful global brand strategy and launch readiness plan for a novel oncology drug. The company wanted cross-functional collaboration on the brand vision and positioning statement from the Global and Affiliate teams.

Our approach

Vynamic gathered internal and external materials and combined it with internal stakeholder interviews to deliver a comprehensive situational analysis. The situational analysis fed into an initial launch readiness plan. The recommended suitable strategic options were then collaboratively finalized in a workshop facilitated by Vynamic.

The results
  • Delivered a launch readiness plan with cross-functional buy-in from Global and Affiliate teams.
  • Gained internal alignment on key strategic priorities and endorsement from senior leadership.
  • Received an immediate sign-off for the launch readiness plan.

About Vynamic

Vynamic, an Inizio Advisory company, is a leading management consulting partner to global health organizations across Life Sciences, Health Services, and Health Technology. Founded and headquartered in Philadelphia, Vynamic has offices in Boston, Durham NC, New York, and London. Our purpose is simple: We believe there is a better way. We are passionate about shaping the future of health, and for more than 20 years we’ve helped clients transform by connecting strategy to action.

Through a structured, yet flexible delivery model, our accomplished leaders work as an extension of client teams, enabling growth, performance, and culture. Vynamic has been recognized by organizations like Great Place to Work and Business Culture Awards for being leaders and innovators in consulting, company culture, and health. Visit Vynamic.com to discover how we can help transform your
organization or your career.

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