Vynamic partners with Medical Affairs clients to design and implement strategic plans, frameworks, business processes, and operating models that address the scientific and medical priorities of today’s Medical Affairs organizations.
How We Help
Organization Design & Structure
We assess current Medical Affairs organization structure, identify insights and opportunities, and make recommendations to align to medical vision and strategy, while incorporating principles of industry leadership and best practice.
Global, Regional, Country & Field Operating Models
As the remit of Medical Affairs evolves, we help clients transform how Medical Affairs operates through (re)design, build, test, and rollout of priority processes and ways of working. This includes small to large operating models for current and net new process that are key to realizing Medical Affairs value within their organization and to external stakeholders, including patients, HCPs, and researchers.
Medical Strategic Planning
We help clients optimize new medical strategies as well as strategic functional plans required for core business planning. This encompasses strategy development, strategic plan design, co-creation, leadership endorsement, and thoughtful engagement and implementation geographically and cross-functionally.
Medical Stakeholder Strategy
As the role of Medical Affairs stakeholders becomes increasingly important and more complex, we design and implement new approaches to facilitate Medical Affairs collaboration and engagement with key external stakeholder groups, to deliver on company’s scientific and medical partnership objectives.
Medical Content Strategy
We help Medical Affairs teams define medical content ambition, create strategy, stand up operating models, and build organizational capability around how medical content is authored/created, shared, and published to various channels, both internally and externally, to create value and impact for HCPs and other relevant stakeholders.
Medical Omnichannel Strategy & Enablement
Design and implementation of new digital functionalities that harness industry-leading thinking and approaches around customer experience and innovation with omnichannel delivery, to bring external stakeholders a uniquely valuable educational and partnership experience.
Strategic Capability Development & Performance
We help to transform Medical Affairs leaders and teams to be the best they can be. We design and implement capability frameworks, resources, and tools to build and measure capability aligned to organizational goals.
Culture & Change Management
We define, build, and implement culture and change management programs for shared values, behaviors, and knowledge that fosters Medical Affairs engagement and performance in an inclusive, cohesive, and focused operating environment collaborating with cross-functional partners.
Launch Strategy & Planning
Medical Affairs teams are key to a successful launch, and we work with launch teams to create launch strategies and tactical plans for a range of therapeutic modalities and classes, all underpinned by robust disease area understanding and relevancy.