Patient centricity is no longer a buzzword, it’s redefining how the pharmaceutical industry operates to deliver the best outcomes and experiences for patients. In this episode, Jen is joined by Vynamic London team members Gemma Pfister and Jack Young to discuss opportunities to become more patient centric throughout the medicine development lifecycle. Inclusiveness, empowerment, and partnership are defining featured of a truly patient centric approach (00:41). There are opportunities for improving patient centricity across the entire lifecycle of a product, from development (03:13) to reimbursement (08:35) to commercialization (12:50). Pharmaceutical companies are uniquely positioned to drive and derive value from patient centricity efforts (19:25), but success in the space requires a focus on strategy, digital, and measurement (21:52). Read how Vynamic partnered with a global pharmaceutical company to help change the way the life sciences industry develops patient-focused solutions in the future in our Case Study – Building an Industry-Changing Patient Innovation Hub.
Podcast Tags: patient centricity, patient advocacy, life sciences, pharmaceutical, pharma, HTA
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Gemma Pfister, Executive & London Hub Lead
Jack Young, Director
Jen Burke, Healthcare Industry Strategist
Vynamic, an Inizio Advisory company, is a leading management consulting partner to global health organizations across Life Sciences, Health Services, and Health Technology. Founded and headquartered in Philadelphia, Vynamic has offices in Boston, Durham NC, New York, and London. Our purpose is simple: We believe there is a better way. We are passionate about shaping the future of health, and for more than 20 years we’ve helped clients transform by connecting strategy to action.
Through a structured, yet flexible delivery model, our accomplished leaders work as an extension of client teams, enabling growth, performance, and culture. Vynamic has been recognized by organizations like Great Place to Work and Business Culture Awards for being leaders and innovators in consulting, company culture, and health. Visit Vynamic.com to discover how we can help transform your
organization or your career.
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