While Prevention and Wellness has oftentimes been left out of Healthcare Industry conversations or viewed as a side-line player, it is high time that we begin formally bringing it into the fold. Today Ryan is joined by Vynamic’s Staci Carney, Sarah Lenhard, and Mary Virzi to discuss the evolution of what most of us know as the ‘Wellness Industry’, led by healthcare companies on the forefront of consumerism who are aiming to empower individuals to take healthcare into their own hands. The conversation begins by reviewing the factors that are propelling the Prevention and Wellness Industry’s rapid expansion (0:51) before diving deep into the impact the rise of consumerism has had on the Wellness market (3:20). With consumerism in mind, Sarah details some of the key customer experience design imperatives we have seen among the Prevention and Wellness players recently (4:56). In particular, companies in this space that share and promote similar values as their customers are standing out (5:58). Other specific examples of Wellness companies that are successfully executing on these consumer imperatives are mentioned (8:00). The team then shifts to discuss how the Prevention and Wellness industry has changed over the years (12:08), how these companies are embedding themselves deeper into healthcare (14:18), and the overall implications of the Prevention and Wellness industry on the healthcare landscape (19:00).
Podcast Tags: healthcare, healthcare news, health outcomes, wellness, prevention, digital health, patient experience
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List of Sources:
Ryan Hummel, Executive and Head of Provider Sector
Mary Virzi, Executive and Head of Healthcare Technology Sector
Sarah Lenhard, Executive and Go-To-Market Strategy Service Lead
Staci Carney, Director and Go-To-Market Strategy Service Lead
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