Case Studies

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Medicare Annual Enrollment Period: Driving Impact During Unprecedented Times

When COVID-19 dramatically changed the landscape during Medicare annual enrollment for a large regional health plan, Vynamic stepped in to quickly identify and execute multiple win-win partnerships to enhance customer experience and deliver on business goals. Learn more about Vynamic’s approach.

Medicare Annual Enrollment Period: Driving Impact During Unprecedented Times

Catastrophic Care Market Strategy

A major home health organization recognized they were uniquely positioned, but lacked the right intel, to successfully message and ‘productize’ their Skilled Nursing services for a target customer segment within the workers’ compensation space. Learn how Vynamic navigated the complex and multi-faceted stakeholder and regulatory landscape to articulate the organization’s unique value proposition and re-calibrate their go-to-market strategy.

Catastrophic Care Market Strategy

Catching FHIR®: Secondary Use of EHR Data for Clinical Research

Learn how Vynamic continues to support a cutting-edge effort to improve data interoperability for clinical research by leveraging clinical data from investigator site EHRs.

Catching FHIR®: Secondary Use of EHR Data for Clinical Research

Generating Savings Through Optimized Global Commercial Data Contracting

By assessing and streamlining their Commercial Data vendor contracts, a large biopharmaceutical client was able to realize millions in annual savings with Vynamic’s help. Read how Vynamic helped our client identify 80+ redundant data deliverables and set up a playbook to optimize future data purchases.

Generating Savings Through Optimized Global Commercial Data Contracting

Training for Sales & Marketing Excellence

A large biopharmaceutical company sought to boost learning and development for marketing and sales in order to create a high performing, continuous learning culture. Learn how Vynamic leveraged its experience in strategic planning, change management, and culture curation to deliver tailored Sales & Marketing Excellence programs that improved employee engagement, and built key skills, knowledge, and behaviors.

Training for Sales & Marketing Excellence

Operating Model Communications Toolkit

The analytics, data, and insights function of a large global pharmaceutical company experienced several substantial changes in a short timeframe. Learn how Vynamic helped reposition this remodeled function as a strategic partner to internal stakeholders through a robust communications toolkit that conveyed their new identity, value, and offerings in a compelling way.

Operating Model Communications Toolkit

Brand Performance Assessment During Critical Launch Window

A second-in-portfolio pharmaceutical product faced underperformance during their critical launch window and asked Vynamic to conduct a 360° assessment of brand strategy and tactical execution.

Brand Performance Assessment During Critical Launch Window

Engaging HCPs Through True Omnichannel Marketing

To meet evolving HCP expectations and our Life Sciences client’s business objectives, Vynamic collaboratively developed a new customer-centric omnichannel ecosystem that would transform how the brand (and the company) approached marketing.

Engaging HCPs Through True Omnichannel Marketing

Health Plan Call Center CRM Business Migration Strategy

A regional health plan sought to migrate to a new CRM platform as part of a multi-year technology transformation aimed at better servicing its members. This CRM is used by roughly a third of the client’s employees to document and manage tens of thousands of customer interactions a year.

Health Plan Call Center CRM Business Migration Strategy
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