Case Studies

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Digital Patient Journey Platform For HCPs

A multi-therapeutic area biotech company aimed to launch its first digital patient journey platform for HCPs. The 3-year roadmap included contracting design and implementation vendors to deliver both healthcare provider and patient visibility into the therapy onboarding process, patient status, and key resources. This new platform also enabled collaboration between providers, patients, and caregivers.

Digital Patient Journey Platform For HCPs

Alzheimer’s Disease State Awareness Campaign

Our Life Sciences client was planning to launch its first Alzheimer’s therapy. Despite being many months away from launch, our client wanted to establish itself as a trusted source of Alzheimer's Disease information, both online and at HCP conferences.​

Alzheimer’s Disease State Awareness Campaign

Next Generation Reporting

A Blues plan was looking to create a best in class analytics solution available to providers and health systems within their network. The goal was to enable providers to better manage their member populations and drive performance within Value-Based arrangements.

Next Generation Reporting

Oncology Product Launch

A Global Life Sciences company was launching a new drug within the US Oncology Market and did not have a formal team and/or strategic launch plan in place one year prior to anticipated FDA approval.

Oncology Product Launch

Transition Framework Development

Vynamic mapped the internal organization across functions and roles into a RACI with senior management buy-in. Then a draft Transition Framework was developed, followed by validation at several organizational levels and a beta test.

Transition Framework Development

Support of a KOL Engagement Strategy

Vynamic conducted a gap analysis of the client’s target markets and competitor engagement strategies, assimilating market research insights and a landscape analysis to identify trends and gaps. Input from local affiliates were incorporated into the research to validate the findings.

Support of a KOL Engagement Strategy

Benchmarking to Define Global Medical Affairs Remit

Vynamic conducted in-depth benchmarking interviews with Medical Affairs executives from eight top-tier pharmaceutical companies across the industry, offering a summary report in return for participation.

Benchmarking to Define Global Medical Affairs Remit

Global Protection Strategy Development

Vynamic interviewed Global, Regional, and Affiliates in order to identify critical drivers, barriers, and attitudes towards lifecycle management. Vynamic then facilitated a workshop to assess strategic options and map high-level readiness plans with positioning, timelines, resources, and KPIs. Vynamic also prioritized country-specific and global-level activities to distinguish the brand using a proprietary diagnostic tool.

Global Protection Strategy Development

Customer Segmentation Framework

Vynamic conducted in-depth surveys to identify institutional, attitudinal, and functional preferences to enable multiple potential segmentation approaches. To identify the optimal segmentation solution, Vynamic implemented sophisticated statistical analysis and data analysis techniques. With the solution identified, an internal workshop was conducted to articulate the differentiated messaging, campaign theme, and brand.

Customer Segmentation Framework
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