The COVID-19 pandemic has changed how new therapies are commercially launched in the US, and many life sciences manufacturers have had to pivot to ensure patients are able to access medications they need. Learn how Vynamic recently advised two large pharmaceutical companies working within in an alliance on how to pivot their launch planning efforts (both internally and externally) for two oncology indication launches.
The digital marketing group in the US Sales & Marketing organization of a leading Life Sciences company was comprised of five previously separate service lines. This new group needed to learn to collaborate, operationalize their day-to-day activities, and determine how to meet the business objectives that were outlined by the organization.
A Pharmaceutical company needed to manage the complex issues that surfaced at the pointof transition into production of a large-scale commercial datawarehouse (CDW) implementation. The CDW implementation involved an external systems integrator and another external vendor responsible for outsourced operational support. As the project neared completion, the stakeholders were unhappy with the quality of the data, issue management and communication processes.
A regional Health Plan was challenged with medical claims “leakage” due to a number of factors including inappropriate charges, duplicate submissions, and lack of coordination of benefits.
A Pharmacy Benefits Manager (PBM) was struggling with providing effective customer service to their three largest accounts and responding to new business requests. The PBM desired an enhanced operating model that would better position them to provide superior customer service without sacrificing their focus on membership growth.
Due to rising medical costs, increased demand for transparency within the marketplace, and competitor advances in pricing practices, a major Health Plan needed to modify its group rating methodology and pricing to stay competitive.
A new parent corporation, created from the merger of two complementary New York Health Plans, took steps to combine the two organizations to yield efficiencies and optimize the strengths of each organization.