Home Insights Multichannel marketing solutions

Multichannel marketing solutions

The challenge

With evolving business priorities and continued industry constraints, a global Pharmaceutical company was looking for methods to maintain its competitive edge. They were struggling with how to effectively launch multiple new products while still maintaining and reducing their cost structure.

Our approach

In order to deliver the right solution, Vynamic’s approach began with the execution of a HCP digital research initiative to help the team understand HCP’s digital behaviors and preferences. From there, Vynamic led the vendor selection due diligence and implementation strategy planning effort through to the delivery of a technology platform that provided the relevant services and offerings that HCPs desired across multiple digital environments. Finally, Vynamic led an enterprise effort focused on Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

The results
  • A technology platform that provides a consistent, integrated distribution mechanism for content and services
  • Greater HCP engagement results including: over 50% of targets reached on a weekly basis, over 25% of targets acquired for online sampling and high engagement with all online services (e.g. Formulary)
  • Improved satisfaction resulting from 90% of HCPs reported a better online experience than other online experiences, and over 85% of HCPs reported their online brand experience provided value to them

About Vynamic

Vynamic, an Inizio Advisory company, is a leading management consulting partner to global health organizations across Life Sciences, Health Services, and Health Technology. Founded and headquartered in Philadelphia, Vynamic has offices in Boston, Durham NC, New York, and London. Our purpose is simple: We believe there is a better way. We are passionate about shaping the future of health, and for more than 20 years we’ve helped clients transform by connecting strategy to action.

Through a structured, yet flexible delivery model, our accomplished leaders work as an extension of client teams, enabling growth, performance, and culture. Vynamic has been recognized by organizations like Great Place to Work and Business Culture Awards for being leaders and innovators in consulting, company culture, and health. Visit Vynamic.com to discover how we can help transform your
organization or your career.

Want to learn more? Get in touch!