Vynamic / What We Do / Actionable Strategy℠ / Go-To-Market Strategy©
Strategic Planning & Mobilization© Partnerships, Acquisitions, & Integrations©

Go-To-Market Strategy©

Whether you are a Fortune 500 company, a non-profit organization, or a lean startup, a well-designed Go–To-Market Strategy can help you maximize business impact and drive health outcomes. Vynamic’s approach to Go-To-Market Strategy helps our clients define their target markets, unearth customer needs, create a differentiating value prop, and enable cross-functional teams to deliver impact.

We begin with understanding where our clients are in their journey and identifying the key problems to be solved. From there, we structure projects using our customizable list of offerings. By applying our cross-sector health industry expertise, business acumen, and bias toward action, Vynamic delivers an executable strategy tailored to your unique business.

Take a look at our customizable Go-To-Market Strategy offerings in more detail:

Market Definition

Market Definition

We collaborate with you to dig deep into market data and trends to define markets, understand prospective customers and partners, and identify competitive white space to pinpoint your organization’s unique niche.

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Market Definition
Value Prop Design

Value Prop Design

We crystallize your differentiated market position and create key customer-facing messaging validated by your target audiences. We enhance this messaging with tools like customer journeys and use cases that fuel your internal teams to confidently engage priority audiences.

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Value Prop Design
Enablement and Execution

Enablement and Execution

We enable sales and marketing to implement your new position in the market through polished customer-facing materials and training to mobilize your vision from strategy to successful execution.

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Enablement and Execution

Find out what Vynamic can do for you!

Explore Our Work
Case Study

Launching a Level-Funded Health Plan Quickly & Successfully

Vynamic brought strategic thinking, market expertise, and experience managing complex transformational programs to help a health insurer launch and test a new product. Read how the success of the fast-paced, cross-functional project led the client to exceed sales targets, overtake competitors, and establish a blueprint for future launches.

Launching a Level-Funded Health Plan Quickly & Successfully
Case Study

Enabling Sales Teams Through Effective Customer Pitch Materials

Vynamic created a powerful value proposition and evidence-based pitch deck to help a client win new customers for its Consumer Drug Information Solution that was designed to improve consumer engagement through applied DEI principles, consumer-centric language, and everywhere access.

Enabling Sales Teams Through Effective Customer Pitch Materials
Case Study

Developing a Compelling Go-to-Market Strategy in Home & Community-Based Care

A large home and community-based care provider saw an opportunity to distinguish itself in a highly fragmented market as the preferred joint venture partner to health systems looking to adopt a transformative post-acute strategy. Read how Vynamic created a go-to-market strategy that positioned this client at the forefront of a shift towards high quality, home-based care, all while reducing the total cost of care.

Developing a Compelling Go-to-Market Strategy in Home & Community-Based Care
Case Study

Repositioning a Shared Function as a Valuable Strategic Partner

The analytics, data, and insights function of a large global pharmaceutical company experienced several substantial changes in a short timeframe. Learn how Vynamic helped reposition this remodeled function as a strategic partner to internal stakeholders through a robust communications toolkit that conveyed their new identity, value, and offerings in a compelling way.

Repositioning a Shared Function as a Valuable Strategic Partner
Want to learn more? Get in Touch!

Contact our team to learn more about how we can help your needs.

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go-to-market-strategy
Staci Carney
Go-To-Market Strategy Service Lead
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