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Our trusted team of thought leaders provides the latest insights and perspectives on important health industry and management consulting trends and topics.

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From strategy to execution: Delivering an omnichanne...

Vynamic partnered with a top Life Sciences client for a multi-year omnichannel transformation, enhancing customer experience.

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Six key elements for medical affairs in product laun...

Medical Affairs is both a rewarding and challenging area in the evolving environment of drug development and launch readiness planning.

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European medical affairs transformation journey

Medical affairs plays a critical role in key activities for pharmaceutical companies. This includes evidence generation, evidence dissemination.

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Creating a global medical affairs governance roadmap

A global pharmaceutical company based in Europe needed to ensure robust and consistent product launch execution by Medical Affairs teams.

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Aligning leadership styles to drive medical strategy

The US medical leadership team of a global life sciences company was faced with competing objectives based on changes in leadership.

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Patient innovation hub

Only 10% of pharma’s patient programs measure the patient experience.

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Vaccine disease awareness strategy

A Global Medical Affairs infectious disease team wanted to understand and leverage key learnings from Disease Awareness pre-launch/launch.

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Transition framework development

Vynamic mapped the internal organization across functions and roles into a RACI with senior management buy-in.

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Benchmarking to define global medical affairs remit

Vynamic conducted in-depth benchmarking interviews with Medical Affairs executives from eight top-tier pharmaceutical companies across the industry.

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Customer segmentation framework

Vynamic conducted in-depth surveys to identify institutional, attitudinal, and functional preferences to enable multiple potential segmentation.

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Global/field medical and clinical operating model fo...

Vynamic partnered with client core team representatives to first identify all stakeholders, single points of contact, and any gaps in operating model.

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Operating model and playbook

Vynamic leveraged deep expertise in organizational change to create a business case for a new model in Medical Affairs and identified a core team.

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